What a Google Business Profile is, and why it matters

Many people never click through to a website. They read the panel, tap call or directions, and that is the whole journey.

The profile is also what puts you on Google Maps. For near me searches, businesses without a complete profile are at a real disadvantage.

1. Claim and verify the profile, so you control it.
2. Choose the main category that best describes the business.
3. Add the services or products you offer.
4. Set true opening hours, and public holiday hours ahead of time.
5. Check the phone number and the map pin.
6. Set a service area if you travel to customers.
7. Upload recent photos of your premises, team and work.
8. Add your website and a booking or enquiry link.

Then keep it current. An out-of-date profile is worse than a plain one.

Someone else created it. A former employee or an old web company may hold the login. Ownership can be requested through Google.

You work from home. A service-area business can hide its street address and show the areas it serves.

Duplicate listings. Two profiles for one business split your reviews. They should be merged or one removed.

If you would like it done for you, see Google Business Profile management.